Work Experience
User Interface Design
The ProtoPie website renewal interface design for integrated user experience - inspiration, guidance, and credibility.
Overview & My Contribution
Key Feature
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Main landing page
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Discover page
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User galleries
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Learn & detail pages
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Plans & detail pages
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Plan comparison page
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Education page
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Solutions & detail pages
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Support & FAQs
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Blog templates & detail page
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Brand campaign page
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New feature page
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Legal, Privacy page
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Forms
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Stick banners
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404 page
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Cookie notification badge
My Contribution
Led the project as a strategy & UX designer end to end and the on-going support
Provided oversight and quality-control for all project deliverables especially for strategy, UX & creative
Led team as a project manager to have balanced perspective between business strategy & reason of projects
Results
Sign up funnel optimization
Adapt social sign-up to optimize convenience of sign-up/sign-in
Achieve 100% conversion ratio
Increase # of new users
All New, ProtoPie
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Main page
Before
Hero: Product image
CTA Strategy: Download
Dark theme
After
Hero: Use the ProtoPie brand campaign video for increasing brand awareness
CTA Strategy: Try ProtoPie for free after Signup
White theme
Learn Page
Before
Hero: Product image
CTA Strategy: Download
Dark theme
After
Hero: Use the ProtoPie brand campaign video for increasing brand awareness
CTA Strategy: Try ProtoPie for free after Signup
White theme
Wireframes
Clear picture of of how our primary users went about discovering prototyping tool. In order to get a better understanding of their behaviors and motivations, here are some research techniques I used for the redesign.
Learn Page
Plans Page
Final Deliverables
Main Landing Page
Discover Page
Learn Page
Plans
Individual Plan
Team Plan
Enterprise Plan
